BET finds that ‘Don’t Sleep’ is falling short of network expectations.
The news commentary show hosted by T.J. Holmes premiered October 1 with over a 400,000 viewers. The October 9th show brought in a million viewers, however the number of audience members quickly dropped to as low as 203,000.
BET executives report that the audience is no longer keeping up with the daily content.
“To be honest, the ratings haven’t been great in the past two weeks. Our audience always says they want this kind of programming, but they don’t show up,” said Debra Lee, BET’s CEO.
The show, presented in a comedic news format is similar to The Daily Show with Jon Stewart Show” and “The Colbert Report,” features content relating to African-American audiences.
The show will now air for an hour once a week instead of every night.
“The viewers have spoken and due to the overwhelming demand, Don’t Sleep will now be expanded to a one hour weekly format allowing for a more comprehensive discussion of the issues and events affecting the African-American community,” the network said in a statement.
Holmes, a former CNN anchor is optimistic about the show’s shift.
“We will now have an hour-long format to educate, empower, and engage. This will allow us more time to delve deeper into topics and determine how we can all, in our own way, be agents of change,” Holmes wrote on his website. “As a part of being extended to an hour, the show will move to Wednesday nights at 11p.m. This will allow us to do on-location reporting from cities and communities across the country.”