BET finds that ‘Don’t Sleep’ is falling short of network expectations.
The news commentary show hosted by T.J. Holmes premiered October 1 with over a 400,000 viewers. The October 9th show brought in a million viewers, however the number of audience members quickly dropped to as low as 203,000.
BET executives report that the audience is no longer keeping up with the daily content.
“To be honest, the ratings haven’t been great in the past two weeks. Our audience always says they want this kind of programming, but they don’t show up,” said Debra Lee, BET’s CEO.
The show, presented in a comedic news format is similar to The Daily Show with Jon Stewart Show” and “The Colbert Report,” features content relating to African-American audiences.