Rihanna Offering $250 Version of New Album ‘Unapologetic’

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  • Rihanna is offering not one but three different editions of her upcoming album, “Unapologetic,” with one version carrying a price tag of $250.

    The singer will release her 7th album on Nov. 16 in its standard form and as a deluxe version featuring bonus tracks. But on Dec. 11, she’ll release what’s being called the Diamonds Executive Platinum Box” on a limited basis.

    For $250, you get the CD with every bonus track, plus collectible colored vinyl remixes of her single “Diamonds,” an 11 x 17 handwritten personal note from Rihanna, a 2GB credit card-style USB flash drive, unisex shirt featuring a photo of Rihanna taken during her “Unapologetic” album shoots by famed photographer Michael Muller, seven 12 x 15 lithographs featuring photos by Muller, a Magnus Voll Mathiassen illustration and exclusive “Unapologetic” images.

    The box is also set to include a bunch of stickers, a custom notebook, posters and up to 20 minutes of DVD footage.

    If $250 is too steep, a $79 box set will become available on Nov. 19, described as a “limited edition genuine, conflict-free diamond bracelet.” It features a black leather band and a brass disc with a 1pt diamond packaged in a signature R logo card, along with the deluxe version of the CD.
     

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    4 thoughts on “Rihanna Offering $250 Version of New Album ‘Unapologetic’

    1. I think it’s a smart marketing move for Rihanna. Times being hard is not a factor. People under 21 who listen to her type of music are some of the biggest consumers of non essential merchandise (i.e., Michael Jordan’s $200.00 gym shoes). I can see both versions selling just for the bragging rights of “I got it!”.

    2. OK Rihanna is taking a BIG chance doing this. Times are hard now, not sure if a lot of her core fans (which includes people under 21 years old) can afford to buy this and if it wil be a turn off. This album had better be DA BOMB!!!

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