BET’s attempt to promote its upcoming late night talk show went horribly wrong this week, resulting in the temporary shutdown of two radio stations in Los Angeles and the complete evacuation of the building they share.
According to Deadline.com, the arrival of BET’s promotional package for “Don’t Sleep with TJ Holmes” at LA’s CBS-owned stations KNX and KFWB included a beeping sound from inside the sealed envelope, causing staffers to assume that a bomb was inside.
As a result, the stations temporarily suspended live local broadcasting and evacuated their 27-story Miracle Mile office tower (containing other media outlets) as well as a stretch of Wilshire Blvd. Staffers also called the police, and LAPD’s bomb squad was dispatched to the area.
The package wound up containing plastic alarm clocks promoting the TJ Holmes program.