Mattel is adding a new twist on its iconic Barbie brand.
The doll company is now releasing its first “drag queen” Barbie.
The Blond Diamond Barbie Doll was designed by New York-based fashion designers David and Phillipe Blond. Phillipe, who is a cross-dresser and one half of The Blonds design team created the doll with his signature blonde hair and makeup. It is styled with a bejeweled mini-corset dress with a sparkling cocktail ring, and adorned with a full-length faux fur coat.
Spokespersons for Mattel said they are proud to market the new doll.
“One of the great things about Barbie is that she continues to push the envelope. Barbie doesn't worry about what other people think,” said Cathy Cline, vice president of marketing for Mattel's girls' brands.
The doll is described to be 'pretty, provocative, and magical'.