Louis Vuitton Chooses Rapper to Honor Muhammad Ali

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The videos for “Float” and “Life” will make their debut on the web in September. Meulman is also prepping a painting of the renowned boxer that will be revealed in October.  

In addition to the videos and art, the campaign will include a print ad featuring Ali and his four-year-old grandson C.J. as well as an interactive website containing audio of some of Ali’s most memorable quotes.

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