Louis Vuitton Chooses Rapper to Honor Muhammad Ali

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  • Louis Vuitton is spotlighting their ties in the art of travel by paying homage to legendary boxer Muhammad Ali in a new advertising campaign.

    A team including director Stuart McIntyre, graphic designer Niels Shoe Meulman, and rapper/actor Yasiin Bey (formerly known as Mos Def) is using art and spoken word to journey through Ali’s career in a series of videos.

    In two particular videos “Dream” and “Word,” Yasiin Bey delivers some of Ali’s famous taunts in the boxer’s self-assured manner while Meulman paints calligraphy style letters on a ring floor with a broom.

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