New York City Mayor Michael Bloomberg has developed a new ban on baby formula as a part of his quest to make New York City healthier.
Bloomberg is no stranger to leading health-related bans. He raged war against smoking in the Big Apple which led to a smoking-ban in city parks. He also created an initiative toward eliminating the sale of sugar-saturated drinks greater than 16 ounces to battle obesity.
Bloomberg is supporting the breast-feeding campaign by creating a new program entitled “Latch on NYC.” The new program deters hospitals from using baby formula in an effort to encourage new mothers to breast feed.
“Most of the public health officials around the country think that this is a great idea. I gather that the immunities that a mother has built up get passed along to the child so the child is healthier,” Bloomberg said.
Bloomberg’s “Latch NYC” initiative is the most restrictive breast-feeding program in the country.
Within the program, hospitals will no longer be allowed to give new mothers “swag bags” which include baby formula. If a hospital does give a newborn a baby bottle, they are required to document it on a medical need basis only.
“I kind of find it hard to believe that he can do that,” Upper West Side resident Elizabeth Passarella said. “I don’t think it should be something legislated by the government. Obviously, mothers should have that choice.