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The controversial image comparing President Barack Obama to accused Colorado gunman James Holmes that has been circulating steadily through social media outlets, such as Facebook and Twitter, has exploded into the national conscience in a huge way.

Making it’s explosive debut on an Idaho billboard, the viral image is drawing the same kind of polarizing feedback that it has online, reports NBCNews.com.

“Offensive.” “Abhorrent.” “Pathetic.” These are all words that residents of Caldwell, Idaho are using to describe the billboard. It’s creators, The Ralph Smeed Foundation, are known for utilizing that space for anti-Obama messages, but this time, even their supporters say this may be taking things too far.

Read more at NewsOne.