The porn industry is now staking claim in Twitterverse.

Porn stars are depending on Twitter more than ever to boost their brand.

"Twitter has opened up these porn stars fan bases like nothing the adult film industry has ever seen before," said Dan Miller, managing editor of XBiz, an adult industry trade publication. "Since most mainstream pop culture publications don't cover the porn industry (and) porn movie reviews don't generally appear alongside reviews of big Hollywood movies … the adult industry has embraced Twitter as a way to reach out directly to fans beyond the typical porn consumer."

As with any other entertainment field, porn stars are encouraged to take advantage of existing and new social media avenues to promote themselves.

Alexander Raymond Palumbo, a social media strategist at Digital Playground, an adult movie production company hosts marketing seminars for porn actors. He provides each star with the tools on how to build their identity through social media and connect with their fans.

"I try to instill in performers that you should let people know who you are, invite them into your interaction," he said.

Palumbo also said that many adult entertainment companies view Twitter as an instant focus group to gauge their interests.

Scholars believe that social media is changing the overall spectrum of the porn industry.

"Before it was about pure fantasy: you didn't have enough information to be real fans of performers," said Chauntelle Tibbals, a visiting scholar at University of Southern California who studies the porn industry. "But now you can become a true fan of a porn star."

Like many pop singers and Hollywood actors, adult film stars are building a closer connection with their fans by sharing some of their everyday life moments through Twitter.  Experts believe that the site allows fans to see different sides of the stars’ personalities such as their hobbies and opinions on current events.

"You are seeing a different kind of relationship that a viewer has with a porn performer," Tibbals said. "One of the things that comes with social media is the deconstruction of stereotypes."

Tibbals also suggested that the presence of porn stars in the social media sphere can aid the industry’s efforts to become more mainstream and socially acceptable. 

Adult film starts like James Deen, Dana DeArmond, and Kayden Kross have already built a strong presence on Twitter. 

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