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J. Anthony Brown Taking His ‘Hotter Than a Mofo’ Hot Sauce to Essence Festival
“It’s just a way to let a lot of people at one time know about my hot sauce and make myself visible and sell the product,” Brown stated of his Essence Festival appearances.
“I turned to hot sauce just as a gimmick, something to give to people. And then I started getting a lot of calls, people wanting more. So I thought ‘This would be a great little venture to go into.’ And it’s been pretty good.”