CNN’s second quarter ratings dropped tremendously this year, making it the network’s lowest since 1991.
Viewership on all three news networks- MSNBC, CNN, and Fox News, were dramatically lower this year between March 26 and June 22 when compared to last year’s ratings.
During primetime hours CNN attracted approximately 446,000 viewers with 129,000 viewers categorized in the 25-54 age range. This is down 35-percent and 41-percent respectively when compared to the second quarter of 2011.
This year, Fox News averaged 1.79 million primetime viewers which is down 1% from last year’s reports. However, Fox has lost 14% of viewers within the 25-54 demographic.
MSNBC experienced a 13% dip in ratings with an average of 689,000 total viewers. The network’s 25-54 audience dropped 17%.
This Monday’s reports showed no progress in rakings for CNN. Fox News averaged 1.96 million primetime viewers, MSNBC averaged 997,000, and CNN finished last with 362,000 viewers.
Despite the low numbers, CNN maintains its reputation as a veteran network with strong international ratings.
CNN’s most popular programs like Anderson Cooper 360 at 8p.m. and Piers Morgan at 9p.m. did not experience a large drop in ratings. However, their time slots did show a decline when compared to last year’s numbers.
CNN recently cancelled the 6p.m. John King show and has plans to extend Wolf Blitzer’s “Situation Room” for another hour. CNN’s sister station, Headline News (HLN) occasionally shows a spring in ratings overarching its predecessor. Recently, Nancy Grace brought in more viewers than Cooper and Dr. Drew brought in higher ratings than Morgan.
In light of the approaching Republican primaries and the buzz surrounding the general election, networks are on edge regarding the decline in news viewership.
Regardless of the drop in ratings, Fox continues to hold the top slots for political content with the O’Reilly Factor coming in at No. 1 and the Sean Hannity Show at No. 2.
MSNBC is staying optimistic about their second place in the market of network news.
Current TV, an alternative news network is also fighting for a presence among the network heavyweights.
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This Week’s Celebrity Instagrams (11/26-12/2)
30 photos Launch gallery
1. Little Legend and Puddy 😍😍😍😍
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2. "You on point Phife?" "all the time,Tip". 💥 #bannedfromnormal
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3. Vegan! The Impossible burger at Crossroads
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4. Lawrence #BeforeandAfterEpisodes 1-4: 184lbs 13% body fatEpisode 8: 196lbs 8% body fat S/O @coachdaveboxing with the works outs and @kildareriordan with the nutrition
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5. Jus haaaanngin out
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6. Meanwhile back at home in Atlanta GA someone mad they not on the 🛳. 😳
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7. No limits... Photo cred: Chris Bridges @ludacris
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8. new new
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9. Apparently my 260lbs is too much for the actual vines in the Hawaiian jungles to hold me without breaking and me falling hundreds of feet. So for safety purposes, I'm forced to swing thru #Jumanjj on wires strong enough to hold 12 adult buffaloes and 1 adult Rock. #OnSet #Jumanji #IronicallyIEatBuffaloDailyForLunch #MoreManThanNatureKnowsWhatToDoWith
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10. hey ma! 🎎#wcw 💙
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11. Surprise visit to our factories!!! #GoodAmerican #USA
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13. Peachy Keen 🔥✨⚡️
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14. If this don't look thankful I don't know what does. Happy Thanksgiving to you and yours. #UltraBlessed #24kMagic #SweetPotatoFly
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15. Late nights @nbcmarlon with the writers... we in here!!!
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16. There goes my baaaaaaaaabbbbyyyyy #QueenKingMagic!!! We're up to something! Ira BIG!!! Stay out our buisness -
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17. You want to win every game you play but when you come home to these faces... who cares. #ILoveYouGirls best part of my day, everyday!
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18. Steady,steady..... full size jenga.. "I got this one "???? Or do I ?
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19. Cornrows kind of day 😉@dontaysavoy2 you convinced me and I love. ❤️️
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20. #BrotherlyLove #tbt
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22. #basel #TeamLOVE @kingcombs
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23. Just introduced a special screening of @directher 's groundbreaking (must see) documentary @13thfilm with my brother @themichaelealy | @unitedblackout #blackoutblackfriday
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24. Me & Vanessa Williams giving #DuckLips #Pose on the set of #DaytimeDivas @vh1 - Coming Soon to a tv near you. Lol. - My make up done by @makeupsurgeon
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25. This picture just makes me wanna praise the Lord, you hear me!!!!!! Yes Lord brotha #TEDDYCAMPBELL What a #man !!! You are everything right on this picture husband ......... #gorgeous #stylish #classy #strong #masculine #king #sexy #debonair #gentlemenstyle And that #bible in your hand just seals the deal for me (probably cause i know that, that is what helped you become just as amazing as you look😘). While my heart and mind experiences the goodness of God at #church on Sundays, my eyes experiences the goodness of Teddy😍. Amen somebody🙌🏽. "Bless the Lord oh my soul and all that is within me bless his holy name" #myman #myhusband #goodman #blackman #dapperman #godlyman #goodfather #mybestfriend
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26. Yesterday was my mama's 53rd birthday!!!!! Got to celebrate with her all day. If this is what I have to look forward to I can't wait. Looking like a soft bucket a cocoa butter. Yaaaaaaaaaas! 😍😍😍 love you mommy!
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27. "Shout out to @PureAtlanta for getting the family right"....I'm loving this jogger. 😍😍
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28. This pic warms my heart ❤️ #myLogiebeans and aunt aunt umba @itowandabraxton 😘
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29. You will always be my baby😜. #HappyBirthdayReginae #mybaby18
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30. GC "Gods Child" Red on Red SweatSuit available now at www.MonicaApparel.com ... Take Your Crown wherever you go!! I'm pictured in a Medium... Go to the site now for other options ... cc: @trukernell
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