CNN’s most popular programs like Anderson Cooper 360 at 8p.m. and Piers Morgan at 9p.m. did not experience a large drop in ratings. However, their time slots did show a decline when compared to last year’s numbers.
CNN recently cancelled the 6p.m. John King show and has plans to extend Wolf Blitzer’s “Situation Room” for another hour. CNN’s sister station, Headline News (HLN) occasionally shows a spring in ratings overarching its predecessor. Recently, Nancy Grace brought in more viewers than Cooper and Dr. Drew brought in higher ratings than Morgan.
In light of the approaching Republican primaries and the buzz surrounding the general election, networks are on edge regarding the decline in news viewership.
Regardless of the drop in ratings, Fox continues to hold the top slots for political content with the O’Reilly Factor coming in at No. 1 and the Sean Hannity Show at No. 2.
MSNBC is staying optimistic about their second place in the market of network news.
Current TV, an alternative news network is also fighting for a presence among the network heavyweights.