African Americans are crucial to the consumer economy and their sphere of influence is growing rapidly: With buying power of nearly one trillion annually, if African Americans were a country, they would represent the 16th largest economy in the world (slightly smaller than Canada but larger than Australia) – Nielsen 2011 State of the African American Consumer.
- Between 2000-2009, African American homes have experienced significant growth among households earning $75,000+ (up 63.9%) and households earning $100,000+ (up 88.7%) – Nielsen 2011 State of the African American Consumer
Nearly one out of every seven babies born in the United States are of African American descent – National Center for Health Statistics based on CDC’s National Vital Statistics 2010
- There are 1,702 African American babies born daily; more than half a million AA babies (623,029 babies) join our population every year – Source: US Census Statistical Abstracts- Live Births, Birth Rates and Fertility Rates.
Every hour on the hour, there are 71 African American babies entering the world’s population– Source: US Census Statistical Abstracts- Live Births, Birth Rates and Fertility Rates.
#INTHEBLACK will be keeping consumers informed on companies that are exemplary leaders in supporting and working with the African American community. For more information or to find out how you can help, visit areyouintheblack.org.
* GfK MRI Doublebase 2011 African American Volumetrics Category Expenditure Data