Match.com is taking the dating experience from the computer to the streets.
Match.com has been secretly inviting members to singles mixers for the past few years. Based on their success, they are now launching a campaign of singles mixers called Stir. The company is hoping they can turn an awkward meeting into a happily ever after through a more comfortable environment.
Stir will host 2,000 to 3,000 parties each year hitting 24 cities in June and 70 cities in August.
The dating service plans to combine their large database of over 3 million members with their members’ unique preferences from single parents to animal lovers. Each party can be tailored to include a particular age range and types of interest.
Other companies like Howaboutwe.com and Grouper.com have tried meet-ups similar to Stir. However, Match.com feels that their large singles pool and detailed preferences will give them the advantage over others.
“We will be the largest singles event company in the world,” predicts Match.com president Mandy Ginsberg. “We could potentially serve half a million people a year.”
Match.com also believes that Stir will help revitalize the economy by pouring money into local business through the events.
Stir will offer two types of singles mixers: one event will be solely membership based while the other will involve a social activity such as wine tasting or cooking.
The company is also developing a host of online games to help singles get to know each other. They feel the games can be a helpful resource for single parents and others who can’t get away from home to date often.
Even though the games can help break the ice, Match.com executives still believe that the meetings are the most effective tool.
“Getting people in front of each other is so important,” said Ginsberg.