Acura Apologizes for Ad Seeking Light-Skinned Men

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The car company added, “We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.”

As for the language “not too dark,” Acura says, “The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.”

Watch commercial below.

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