Your industry has probably changed too, and, like us, even though you knew it was happening, you hoped you could keep going along the same way, even though it was a different day.
In our case, being on in Chicago was so important to us that we stepped waaaay out there and used an innovative method to get back on the radio there. Our financial investment into radio station we’re heard on, our hands-on involvement with the station and our daily presence in the community could become a template for us having a voice in even more markets, giving African-Americans more of a choice of what they tune in to every morning.
Yes, we’re like the people that put it all on the line, sell the car, mortgage the house and borrow from the kids’ college fund because we believe so strongly in what we’re doing. We’re like the people who start a business and ask all their family and friends to do what they can to help them stay afloat. And we’re like the people who will work as hard as they can to make their business a success because they believe in our product, they believe in their customers, and they believe in the community where they do business. They don’t just set up shop and leave without caring about what happens when they leave for the day. Our product is black radio; our customers are our audience and our community is black America.
You’ve told us you want us. You’ve told us that you love us. But you’ve got to really put it out there by listening every day, telling others to listen and supporting every company you hear advertising on Soul 106.3 and whatever radio station you hear our show on. In the words of the group Brownstone, if you love us, “say it, do it, show it, prove it!”